From page speed to user experience, website performance plays a crucial role in Search Engine Optimization (SEO). A fast-loading website not only enhances user experience but also contributes to higher search engine rankings. Search engines prioritize websites that provide a seamless browsing experience, and page speed is a key factor in determining user satisfaction.

A slow-loading site can lead to higher bounce rates and lower engagement, negatively impacting SEO. Additionally, a well-optimized website that offers a smooth and intuitive user experience, including easy navigation and mobile responsiveness, tends to attract more visitors and encourage longer on-site engagement.

By focusing on website performance, optimizing page speed, and prioritizing user experience, website owners can improve their SEO rankings and provide a positive online experience for their visitors.