Here are some effective ways to get business data in the hospitality industry:

1. Customer Surveys: Conduct surveys to gather feedback and information about customer preferences, behaviors, and experiences.
2. Social Media Analytics: Analyze social media activity to gain insights into customer opinions and preferences.
3. Point-of-Sale Systems: Collect data through electronic point-of-sale (POS) systems to track sales and customer transactions.
4. Website Analytics: Analyze website traffic, engagement, and conversion rates to understand customer behavior.
5. Customer Relationship Management (CRM) Systems: Use CRM systems to track and analyze customer interactions and data.
6. Market Research: Conduct market research studies to gather data on industry trends, customer preferences, and market conditions.
7. Competitor Analysis: Analyze competitor activities, products, and services to gain insights into market trends and customer preferences.
8. Employee Feedback: Gather feedback from employees to get insights into the customer experience and to identify areas for improvement.