Social media optimization (SMO) is the process of optimizing your social media profiles and content to increase your brand visibility, engagement, and traffic on  many social media platforms. With the right SMO strategies, you can improve your social media optimization, leading to increased brand awareness and conversion. Social media optimization is a helpful strategy to increase your appearance online with social media platforms and online communities. Social media optimization gives an advantage to people to connect and communicate with the potential target users to level up their business.